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Why Use a VDR for Marketing?

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VDR for Marketing

There are a variety of occasions when your company could be asked to review sensitive data from outside parties. This includes business acquisitions and fundraising rounds and the filing of regulatory documents, fusions and other mission-critical procedures where sensitive information must be shared. In some instances you can make use of generic tools for sharing files like Google Drive or email. But, it is crucial to utilize a VDR in order to ensure that your data remains secure and your team members are able to perform their tasks efficiently.

VDRs provide a safe repository where authorized users can interact with documents and data files via a browser on the web or mobile application. These platforms offer advanced software features like indexing documents, full text search, favorites and infinite scrolling. This enables project teams and collaborating third parties to draft proposals in a breeze and also provide transparency by logging activity logs that keep track of all user actions within the VDR.

While VDRs were originally created for M&A transactions, they are now utilized by diverse industries that require sharing sensitive information with other stakeholders. Investment bankers use VDRs to share contracts and related information with potential buyers and investors in a private online environment. Venture capitalists and private equity firms typically utilize a VDR to work with limited partners, auditors and portfolio companies in the preparation of complex contracts and regulatory filings. Biotech and pharmaceutical companies depend on VDRs for sharing intellectual properties and clinical trial data.

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